Case Study: Marketing Campaigns
The application brings data from multiple sources into a one-stop-shop view, analyzing event marketing trends from digital performance of the website to base level engagement.
Diaspora Council of Tanzanians in America (DICOTA)
Project Requirements
- Deliver dashboard that integrate data from a wide variety of sources to give a complete picture of every stage of the customer lifecycle.
- The dashboard must be interactive, offering the ability for teams to more deeply explore the data directly within it.
- Users must have the ability to quickly and easily drill into specific activities to identify problems and explore opportunities for improvement.
Project Overview
The client wants to know if he is effectively engaging the growing Tanzanian diaspora through email marketing campaigns, or social media interactions, the client wants to see trends that can help the organization and gaps that he needs to address to improve engagement and add new members.
The Challenge
Capture user engagement in social media and email marketing campaigns.
The Approach & Solution
When we came across user requirements, and after having further discussions with the client, we chose Qlik as our tool to build the dashboard. Qlik provides an API(Application Programming Interface) that enables the platform to seamlessly connect with Facebook social analytics and MailChimp an email service that provides data on email user lists and campaign results. With these two data sources and an in-house CRM tool, we were able to build a data visualization application that empowered users to quickly view campaign results across several data sources in one place.
Due to client privacy we can't show the actual dashboard, this is a representative photo only, not actual dashboard.
Due to client privacy we can't show the actual dashboard, this is a representative photo only, not actual dashboard.